Just as the global Coronavirus Pandemic has led to DJs flocking from clubs to the digital airwaves, it has also seen an innovative series of projects emerge from the fashion world; from high fashion to haute couture firms, writes Bex Taylor of BexEducation.com

Fashion and wellbeing are two concepts rarely put in the same sentence – other than in the slightly ironic context of ‘retail therapy’. Generally speaking, fashion has been viewed as an addiction more than any kind of cure. In the worldwide fight against Coronavirus, however, the fashion community has come out swinging.

Not only have fashion brands from across the spectrum contributed financially to the direct battle against the disease within the medical community, many have also worked to combat the secondary effects of the pandemic and resulting lockdowns in most countries. Harnessing the power of social media, followers now have access to a whole host of online classes, workshops, tutorials, short documentaries, live music, and workouts curated and delivered by their favourite brands, ranging from H&M to Hermes.

The nature and style of content may slightly vary but there is a common underlying incentive; raising morale, creating connections and, at a very simple level, providing some feel-good entertainment at a time when our mental and physical wellbeing is truly being tested.

This outreach within the fashion industry has appeared in conjunction with a nationwide effort to address the potential effects of the lockdown expected on mental health, as evidenced by the sizeable government grant of £5 million to UK charities offering life-saving support including telephone and online services.

Speaking with an NHS psychologist, it is clear that the changes to our daily lives will negatively impact the mental and physical well-being of many individuals including those with no underlying conditions. Not only does enforced isolation potentially lead to loneliness, anxiety and depression, it also means that the signs of deteriorating mental and physical health will go unnoticed until it reaches crisis point.

Although the efforts of commercial brands through social media in no way replaces professional services for those requiring medical care, the techniques outlined below can address more minor individual issues that many will experience including reduced physical activity, confined social interaction, and anxieties about the future.