There has been a proliferation of home workout videos in response to growing concerns about how the restrictions on movement during lockdown will impact on physical, emotional and mental health. This has been a population choice among highstreet brands, for example Topshop has collaborated with London-based gym Move Your Frame for ‘feel-good, high energy workouts’. Karl Lagerfeld has been one of the few high fashion brands opting to this style workout, and has chosen to use Karl’s former bodyguard rather than a well-known figure in the fitness community. Shoe designer Alexandre Birman has provided an endless schedule of engaging content for each day including HIIT exercise classes alongside nutritionists, life coaches, meditation experts and holistic therapists to inform followers how to manage their stress and balance emotions at this difficult time.

Live yoga and meditation have also been a fairly frequent occurrence across fashion accounts with varying styles; whilst some have been aimed at physical conditioning others are more focused on meditative qualities. River Island, for example, invited professional yoga teacher Lucy Sesto for a one-off session of ‘Sunday slow flow and guided meditation’. Meditation is widely promoted as an alternative therapy aimed at creating a state of calm and can include the technique of mindfulness to increase awareness of thoughts and feelings. Whilst there is much debate, and snobbery, about what constitutes ‘real’ yoga, fashion brands have widely used professionally trained instructors who can offer their guidance and expertise on coping with the stress of living in lockdown.